How do companies decide to pursue new ventures and questions do executives consider when doing so? In most markets, the development of product-line extensions is a competitive reality. As markets and categories evolve, businesses must constantly adapt their product offering, and the strategic expansion can add entire new value propositions and customer segments to businesses.
Are you a PM about to launch a product? There are probably a million things on your mind right now: from how to differentiate your product from the competition, how to ensure a perfect product-market fit, how to price the product, down to what is the perfect launch strategy. No fear!