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Deriving Product Insights From Data Analytics

  • Mode Analytics 208 Utah St #400, San Francisco, CA 94103 USA (map)


Advancing Women in Product (AWIP) and Mode Analytics present an immersive seminar and workshop to help all product managers and product-minded techies to build products that your customers will love using again and again! We’ll explore what makes certain products so behavior-forming, as well as how to collect data from customers to validate product assumptions. We will be featuring a panel of product leaders from Mode, Google, and Mixpanel to share their best practices and tips - and allow YOU the audience to participate in a structured discussion around a hypothetical product analytics use case. Whether you’re a PM in B2C, B2B, or interested in learning more about what it takes to be a PM - this workshop is for you!


Rita ShenProduct Manager at Google

Rita is a Product Manager on Android Auto team, driving better and smarter in-car experience. 

Jenny H. Li, Product Manager at Mixpanel

Jenny is a growth product lead with a track record of developing data-driven and innovative products to supercharge engagement and performance. Background in consumer, mobile, marketplaces, gaming, monetization, and enterprise. Passionate about unlocking growth across a range of products and companies both big and small.


6:00 - 6:30 pm: Registration & AWIP Welcome

6:30 - 7:15 pm: Panel Discussion

7:15 - 7:45 pm: Analytics Case Study + Q&A

7:30 - 8:00 pm: Networking & Close