Advancing Women in Product (AWIP) and Expanse present a panel on building differentiated products. Product Managers have several levers when it comes to controlling differentiation; the key is when to use them and how. Often times, it’s this product differentiation that bolsters a company’s competitive advantage in the space, ultimately leading to its success. Come join our panel of seasoned product leaders as they share their experience on pricing, customer service, distribution, branding and marketing among other facets of differentiation.
6:00 - 6:30 pm: Registration & AWIP Welcome
6:30 - 7:15 pm: Panel Discussion
7:15 - 7:45 pm: Workshop
7:30 - 8:00 pm: Networking & Close
SPECIAL THANKS TO OUR SPONSOR - EXPANSE