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De-mystifying Product Analytics: Conducting A/B Testing and Measuring your KPIs

  • Segment HQ 100 California St Suite 700 San Francisco, CA 94111 United States (map)

AWIP presents a skill based exploration of product analytics for current PM’s. Learn from product leaders in analytics on how to structure those nebulous A/B tests, and set meaningful KPIs to derive user insights. We will be featuring a panel of product leaders in the analytics space to showcase their tips and best practices on product analytics. A must-have for current PMs in any industry!


Sandhya Hedge, Product Leader & Early Stage Investor @Amplitude

Sandhya is a Product leader and Investor with a love for taking new product ideas to market. At Amplitude, Sandhya is leading the core product line that's focused on Web and Mobile analytics for modern product teams. She will be sharing her experience with analytics and the future of product analytics. 

Kate Zhang, Product Manager @Facebook

Kate is leading Facebook’s ads delivery team and leveraging their deep analytics competencies to figure out how to improve conversion and create more targeted ads. Previously, she served as the Senior Product Manager and Director of Partnerships in Asia for Tapjoy. 

Lauren Reeder, Product Manager @Segment 

Lauren is a Product Manager at Segment on the core platform team - building the infrastructure to help our customers understand their customers better. Before moving into product management, Lauren was a product analyst on the team. Previously, she spent time investing at Accel, at a hedge fund in India, and as the first engineer at an EdTech startup while in college. Outside of work, she splits her time between investing in early stage entrepreneurs through First Round Capital, traveling, skiing, and cooking.


6:00 - 6:30 pm: Registration & AWIP Welcome

6:30 - 7:20 pm: Panel Discussion

7:20 - 7:30 pm: Q&A

7:30 - 8:00 pm: Networking & Close

Sposored by: Segment




Earlier Event: April 26
Advancing you PM Career
Later Event: June 14
Building a Stellar Product Roadmap