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Achieving Virality for Consumer Products

  • Thumbtack 1355 Market Street #flr 6 San Francisco, CA 94103 United States (map)


In partnership with Thumbtack, Advancing Women in Product is proud to present a workshop on "Achieving Virality for Consumer Products". Learn how to make your product viral from the experts in the field. AWIP's workshop on consumer product virality will teach you the tips and tricks to grab attention quickly to achieve major impression and conversion metrics. We will focus on best practices and interim milestones you can incorporate to see how to best scale your consumer product... and make it go viral. 

AWIP is pleased to present an intimate panel discussion featuring:

Lulu Cheng, Product Manager at Pinterest

Lulu is a product manager on the Discovery team at Pinterest, where she focuses on driving engagement through intuitive and high quality recommendation experiences. Before Pinterest she was a product marketer at Dropbox working on growth and new user activation. In her free time she writes a newsletter, tweets things that sometimes go viral, and dabbles in podcasting.

Alice Xiong, Senior Product Manager, LinkedIn

Alice Xiong is a senior product manager on the Search and Discovery team at LinkedIn, leading the core search experience and relevance teams on LinkedIn’s flagship consumer app. She is currently driving initiatives to make LinkedIn search more accessible, exploratory and personalized. Before starting at LinkedIn, Alice worked as a product manager at Airbnb, Motif Investing, and Oracle. She holds a masters degree from MIT, and a bachelor’s degree in Computer Science from Shanghai Jiao Tong University. Outside of work, Alice enjoys traveling like a local, recording life with photos, and painting.

Vinamrata Singal, Product Manager, Thumbtack

Vinamrata Singal is a product manager at Thumbtack, where she works on pricing on Thumbtack's monetization team. Before Thumbtack, she was in the Associate Product Manager program at Google, where she worked on the Next Billion Users (NBU) teams, launching Google Station in Indonesia and Mexico, and Datally to the world. She also worked on the Chrome Web Platform team on Lighthouse, a tool for web developers to understand how to build best-in-class, performant website. She got her Bachelors in Computer Science from Stanford University. In her spare time, she likes reading, cooking, yoga, and salsa dancing.

Moderator: Eusden Shing, Head of Product, InSite Applications

Eusden Shing is currently the head of product at InSite Applications. Previously, he was the product manager at Pinterest working on search, international and mobile products. Prior to that, Eusden was the head of product at Hulu in China. He is passionate about building products that users delight in. As an engineer turned product manager, he has created delightful product experiences for millions of people.


  • 6:00 - 6:30 pm: Registration

  • 6:30 - 7:00 pm: Dinner

  • 7:00 - 7:45 pm: Panel Discussion

  • 7:45 - 8:00 pm: Q&A

  • 8:00 - 8:30 pm: Networking & Close

Dinner & beverage will be provided.

Reviews from past attendees to AWIP events:

"I attended the AWIP event yesterday and this was my second
event. Loved it - very helpful and informational, not just for PM
roles but also long term corporate career growth and success.
We owe you a lot for your efforts to bring together these high
quality events and thank you for being the champions."
▬ Kaushik Raha, Wharton MBA Class of 2018

"Loved the event, learned a ton. Was especially cool to see how
much the younger, aspiring PM crowd valued your direct
insights and advice at the end. They were starstruck! At a
recent ally event at Segment, one our Designers, Annie, said, "I
can only be what I can see," referring to the importance of
representation— so kudos for being such an inspiring example
to these budding professionals!"
▬ Chris Sperandio, PM @ Segment

Sponsored by Thumbtack:

At Thumbtack, we’re building more than a product. We’re building local economies and stronger communities. Leveling the playing field so even the smallest of businesses has a fair shot at success.